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    <loc>https://www.elizabethroubik.com/blog/massachusetts-new-enlgand</loc>
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      <image:title>Blog - Massachusetts, NE - Make it stand out</image:title>
      <image:caption>The bustling streets of Boston just steps outside our hotel.</image:caption>
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      <image:title>Blog - Massachusetts, NE - Make it stand out</image:title>
      <image:caption>Gorgeous views outside of Spanky’s Clam Shack (ironically).</image:caption>
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      <image:title>Blog - Massachusetts, NE - Make it stand out</image:title>
      <image:caption>Tucked inside historic gates, Harvard University boasts its legacy.</image:caption>
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      <image:title>Blog - Massachusetts, NE - Make it stand out</image:title>
      <image:caption>A stroll through Boston Public Garden provides peace amid the towering city surrounding it.</image:caption>
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      <image:title>Blog - Massachusetts, NE - Make it stand out</image:title>
      <image:caption>Skyscrapers surround Quincy Market.</image:caption>
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      <image:caption>In Cape Cod, Shark Week is every week.</image:caption>
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      <image:caption>Red brick adorns the buildings throughout Beacon Hill.</image:caption>
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      <image:caption>The hidden entrance to Beacon Hill Books &amp; Cafe.</image:caption>
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    <loc>https://www.elizabethroubik.com/blog/north-shore-minnesota</loc>
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    <lastmod>2023-07-12</lastmod>
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      <image:title>Blog - North Shore, MN - Make it stand out</image:title>
      <image:caption>Atop Lusten Mountain, the views go on for miles.</image:caption>
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      <image:title>Blog - North Shore, MN - Make it stand out</image:title>
      <image:caption>The view that drove our motivation for the Shovel Point hike.</image:caption>
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      <image:title>Blog - North Shore, MN - Make it stand out</image:title>
      <image:caption>Peaceful water and skies as seen from the rocky shores of Lake Superior.</image:caption>
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      <image:title>Blog - North Shore, MN - Make it stand out</image:title>
      <image:caption>All about balance.</image:caption>
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      <image:title>Blog - North Shore, MN - Make it stand out</image:title>
      <image:caption>The fog rolls in on the beautiful red beach.</image:caption>
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      <image:title>Blog - North Shore, MN - Make it stand out</image:title>
      <image:caption>Blissful mornings listening to the waves with our coffee.</image:caption>
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    <loc>https://www.elizabethroubik.com/blog/rome-italy</loc>
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    <lastmod>2022-12-05</lastmod>
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      <image:title>Blog - Rome, IT - Make it stand out</image:title>
      <image:caption>The forepart of The Pantheon.</image:caption>
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      <image:caption>Villa Borghese Pond.</image:caption>
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      <image:caption>Stormy views from the Spanish Steps.</image:caption>
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      <image:title>Blog - Rome, IT - Make it stand out</image:title>
      <image:caption>The work of Nicola Salvi: 85 feet of handcrafted art in Carerra marble.</image:caption>
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      <image:caption>Primo cappuccino freddo.</image:caption>
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      <image:title>Blog - Rome, IT - Make it stand out</image:title>
      <image:caption>Crowds gathered in anticipation of the Pope’s weekly appearance.</image:caption>
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      <image:title>Blog - Rome, IT - Make it stand out</image:title>
      <image:caption>Just steps off the train to the ancient Roman Forum.</image:caption>
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    <loc>https://www.elizabethroubik.com/blog/seattle-pjadd</loc>
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    <lastmod>2022-09-15</lastmod>
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      <image:title>Blog - Seattle, WA - Make it stand out</image:title>
      <image:caption>Stunning terrain of Mount Rainier National Park.</image:caption>
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      <image:title>Blog - Seattle, WA - Make it stand out</image:title>
      <image:caption>City views from Pier 52.</image:caption>
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      <image:title>Blog - Seattle, WA - Make it stand out</image:title>
      <image:caption>Rainy day at Pike Place Market.</image:caption>
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      <image:title>Blog - Seattle, WA - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Seattle, WA - Make it stand out</image:title>
      <image:caption>Fay Bainbridge Park.</image:caption>
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  <url>
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    <loc>https://www.elizabethroubik.com/blog/category/Seattle</loc>
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  <url>
    <loc>https://www.elizabethroubik.com/blog/category/September+8</loc>
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  <url>
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    <loc>https://www.elizabethroubik.com/blog/tag/Travel</loc>
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    <loc>https://www.elizabethroubik.com/blog/tag/Rome</loc>
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    <loc>https://www.elizabethroubik.com/about</loc>
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    <lastmod>2025-02-06</lastmod>
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  <url>
    <loc>https://www.elizabethroubik.com/novdec-2023</loc>
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    <lastmod>2024-05-17</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/632249b1a29fe0360c3b815e/6ebf0761-a688-4960-967b-acd0397da4b7/Screen+Shot+2024-05-17+at+10.07.10+AM.png</image:loc>
      <image:title>Nov/Dec 2023</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/632249b1a29fe0360c3b815e/a5a1e57e-c4fe-494b-8c2a-aa1fe698bf43/Screen+Shot+2024-05-17+at+10.07.55+AM.png</image:loc>
      <image:title>Nov/Dec 2023</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/632249b1a29fe0360c3b815e/d6033768-70a8-4ce2-af04-537c20bff58c/Screen+Shot+2024-05-17+at+10.11.12+AM.png</image:loc>
      <image:title>Nov/Dec 2023</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/632249b1a29fe0360c3b815e/3d79229a-e72a-4297-ad8f-c45a2ca27d9c/Screen+Shot+2024-05-17+at+10.08.11+AM.png</image:loc>
      <image:title>Nov/Dec 2023</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/632249b1a29fe0360c3b815e/e7de4022-bf46-4570-93d6-727c1d6c82e4/Screen+Shot+2024-05-17+at+10.08.26+AM.png</image:loc>
      <image:title>Nov/Dec 2023</image:title>
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    <loc>https://www.elizabethroubik.com/janfeb-2024</loc>
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    <lastmod>2024-06-04</lastmod>
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      <image:title>Jan/Feb 2024</image:title>
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    <loc>https://www.elizabethroubik.com/marapr-2024</loc>
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    <lastmod>2024-06-04</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/632249b1a29fe0360c3b815e/de96bee0-fdc1-4448-b97e-4c6fa4c7a902/Screen+Shot+2024-06-04+at+1.25.29+PM.png</image:loc>
      <image:title>Mar/Apr 2024</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/632249b1a29fe0360c3b815e/fee2e8a5-f841-420c-839d-f51fdd13ccc8/Screen+Shot+2024-06-04+at+1.30.56+PM.png</image:loc>
      <image:title>Mar/Apr 2024</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/632249b1a29fe0360c3b815e/e7d91e1a-9dcd-40e3-b27c-aa8b8c057ad1/Screen+Shot+2024-06-04+at+1.25.42+PM.png</image:loc>
      <image:title>Mar/Apr 2024</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/632249b1a29fe0360c3b815e/053c89f6-fe3c-4b11-b47c-023f2d8f1f94/Screen+Shot+2024-06-04+at+1.25.57+PM.png</image:loc>
      <image:title>Mar/Apr 2024</image:title>
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  <url>
    <loc>https://www.elizabethroubik.com/mayjune-2024</loc>
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    <priority>0.75</priority>
    <lastmod>2024-06-04</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/632249b1a29fe0360c3b815e/ae97f415-deeb-4c3d-8966-4d6b7859ba59/Screen+Shot+2024-06-04+at+1.39.39+PM.png</image:loc>
      <image:title>May/June 2024</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/632249b1a29fe0360c3b815e/7e309511-758c-4ab5-932e-372d00b2ec76/Screen+Shot+2024-06-04+at+1.36.26+PM.png</image:loc>
      <image:title>May/June 2024</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/632249b1a29fe0360c3b815e/e8a959c7-7b5b-4d28-a5c9-a266381087f3/Screen+Shot+2024-06-04+at+1.39.56+PM.png</image:loc>
      <image:title>May/June 2024</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/632249b1a29fe0360c3b815e/715f6062-1cd7-400d-aa89-63c5423a0c76/Screen+Shot+2024-06-04+at+1.40.43+PM.png</image:loc>
      <image:title>May/June 2024</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/632249b1a29fe0360c3b815e/c67860bc-d2ca-41f8-a241-3b61442611dc/Screen+Shot+2024-06-04+at+1.36.51+PM.png</image:loc>
      <image:title>May/June 2024</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/632249b1a29fe0360c3b815e/ac4f73c7-4d14-416a-bb5a-cdee6dcb92a0/Screen+Shot+2024-06-04+at+1.38.45+PM.png</image:loc>
      <image:title>May/June 2024</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/632249b1a29fe0360c3b815e/63d0b803-763b-41ac-998c-2775fd1e5988/Screen+Shot+2024-06-04+at+1.43.00+PM.png</image:loc>
      <image:title>May/June 2024</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/632249b1a29fe0360c3b815e/b2ee3461-8368-41e4-a8da-f50c667769d6/Screen+Shot+2024-06-04+at+1.44.12+PM.png</image:loc>
      <image:title>May/June 2024</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/632249b1a29fe0360c3b815e/96656833-f454-4b6c-b4a0-6ff94ae25545/Screen+Shot+2024-06-04+at+1.42.48+PM.png</image:loc>
      <image:title>May/June 2024</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/632249b1a29fe0360c3b815e/a7185fdf-f95a-4c1e-90fe-e58de1cf7734/Screen+Shot+2024-06-04+at+1.42.26+PM.png</image:loc>
      <image:title>May/June 2024</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/632249b1a29fe0360c3b815e/64728189-0cca-4e10-b8c2-2e9f5f694d55/Screen+Shot+2024-06-04+at+1.44.26+PM.png</image:loc>
      <image:title>May/June 2024</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/632249b1a29fe0360c3b815e/31473312-e22f-40a8-bb16-cd6d62850fae/Screen+Shot+2024-06-04+at+1.46.09+PM.png</image:loc>
      <image:title>May/June 2024</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/632249b1a29fe0360c3b815e/4aecda71-7b7e-40de-b4af-9c5fed875f3a/Screen+Shot+2024-06-04+at+1.46.23+PM.png</image:loc>
      <image:title>May/June 2024</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.elizabethroubik.com/julyaugust-2024</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-07-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/632249b1a29fe0360c3b815e/3d806d2c-2249-4735-9c9d-cdfea4b6a050/Screen+Shot+2024-07-18+at+11.30.54+AM.png</image:loc>
      <image:title>July/August 2024</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/632249b1a29fe0360c3b815e/39352943-d186-43c7-9eae-3b983ac2a88a/Screen+Shot+2024-07-18+at+11.25.34+AM.png</image:loc>
      <image:title>July/August 2024</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/632249b1a29fe0360c3b815e/69bafcbd-de20-48ae-abd8-df4b3b868ac2/Screen+Shot+2024-07-18+at+11.28.11+AM.png</image:loc>
      <image:title>July/August 2024</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/632249b1a29fe0360c3b815e/83812401-5035-41da-9bac-240ef1120dce/Screen+Shot+2024-07-18+at+11.25.48+AM.png</image:loc>
      <image:title>July/August 2024</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/632249b1a29fe0360c3b815e/296d1372-7a2f-4cad-92c8-f28c33eae62e/Screen+Shot+2024-07-18+at+11.28.26+AM.png</image:loc>
      <image:title>July/August 2024</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.elizabethroubik.com/university-of-minnesota</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-09-27</lastmod>
  </url>
  <url>
    <loc>https://www.elizabethroubik.com/university-of-minnesota/inver-grove-brewing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-09-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/632249b1a29fe0360c3b815e/0a89d5dd-021b-4f74-82e5-0f615596b310/Teal+and+Ivory+Framed+Process+Infographic.png</image:loc>
      <image:title>University of Minnesota - Inver Grove Brewing Co. Campaign Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/632249b1a29fe0360c3b815e/dc38f8be-a06e-4ed6-a2f6-d8fd3ee0c02b/Teal+and+Ivory+Framed+Process+Infographic+%281%29.png</image:loc>
      <image:title>University of Minnesota - Inver Grove Brewing Co. Campaign Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/632249b1a29fe0360c3b815e/2ed569a1-0d57-4c2a-9952-7e2adb55caf8/Teal+and+Ivory+Framed+Process+Infographic+%282%29.png</image:loc>
      <image:title>University of Minnesota - Inver Grove Brewing Co. Campaign Strategy</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.elizabethroubik.com/university-of-minnesota/delta</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-09-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/632249b1a29fe0360c3b815e/f44aefa5-591b-4aa9-acae-aee74e40feda/Delta+Airlines+Post+COVID-19+Campaign.png</image:loc>
      <image:title>University of Minnesota - Delta Airlines Campaign Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/632249b1a29fe0360c3b815e/8bdd1722-c014-4fd6-9a21-c8b3c9471559/Delta+Airlines+Post+COVID-19+Campaign+%281%29.png</image:loc>
      <image:title>University of Minnesota - Delta Airlines Campaign Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/632249b1a29fe0360c3b815e/e7188c2f-3128-43d0-8b04-f43a2a1dd1ba/Delta+Airlines+Post+COVID-19+Campaign+%282%29.png</image:loc>
      <image:title>University of Minnesota - Delta Airlines Campaign Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/632249b1a29fe0360c3b815e/ff1fa418-6b2f-436e-83b1-7badd32ae73b/Delta+Airlines+Post+COVID-19+Campaign+%283%29.png</image:loc>
      <image:title>University of Minnesota - Delta Airlines Campaign Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/632249b1a29fe0360c3b815e/d0e949f1-2196-4af8-a0f3-3d9af6feed59/Delta+Airlines+Post+COVID-19+Campaign+%284%29.png</image:loc>
      <image:title>University of Minnesota - Delta Airlines Campaign Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/632249b1a29fe0360c3b815e/229f90c4-903d-4b8b-99b6-f883309eadb6/Delta+Airlines+Post+COVID-19+Campaign+%285%29.png</image:loc>
      <image:title>University of Minnesota - Delta Airlines Campaign Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/632249b1a29fe0360c3b815e/fddae617-1d27-4dcf-b21e-6fea4d5032da/Delta+Airlines+Post+COVID-19+Campaign+%286%29.png</image:loc>
      <image:title>University of Minnesota - Delta Airlines Campaign Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/632249b1a29fe0360c3b815e/eae4ec0e-af30-4cd3-871c-86fba03e4dc7/Delta+Airlines+Post+COVID-19+Campaign+%287%29.png</image:loc>
      <image:title>University of Minnesota - Delta Airlines Campaign Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/632249b1a29fe0360c3b815e/dbd4bdff-0d4d-46ce-a6bb-8b39a248842f/Delta+Airlines+Post+COVID-19+Campaign+%288%29.png</image:loc>
      <image:title>University of Minnesota - Delta Airlines Campaign Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/632249b1a29fe0360c3b815e/881705e0-2879-446f-a8e6-76c260e4adb8/Delta+Airlines+Post+COVID-19+Campaign+%289%29.png</image:loc>
      <image:title>University of Minnesota - Delta Airlines Campaign Strategy</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.elizabethroubik.com/university-of-minnesota/poshmark</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-09-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/632249b1a29fe0360c3b815e/0060c493-ea2e-495c-b9c7-0ce4b6b2f232/Poshmark+final+report.png</image:loc>
      <image:title>University of Minnesota - Poshmark Campaign Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/632249b1a29fe0360c3b815e/91840052-95f2-4062-9334-a483d95f0643/Poshmark+Final+Report+JOUR+3004.png</image:loc>
      <image:title>University of Minnesota - Poshmark Campaign Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/632249b1a29fe0360c3b815e/e8fa8c5c-49dc-470c-9a6a-1ffb574b7ab7/3.png</image:loc>
      <image:title>University of Minnesota - Poshmark Campaign Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/632249b1a29fe0360c3b815e/03da7d19-3cdc-4994-b92e-21db9a4b2e6d/4.png</image:loc>
      <image:title>University of Minnesota - Poshmark Campaign Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/632249b1a29fe0360c3b815e/4dc5de54-f287-4c9e-977f-952e1eb0d173/5.png</image:loc>
      <image:title>University of Minnesota - Poshmark Campaign Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/632249b1a29fe0360c3b815e/7d74fe9f-e73f-42c4-bb46-c6db8986971a/6.png</image:loc>
      <image:title>University of Minnesota - Poshmark Campaign Strategy</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.elizabethroubik.com/university-of-minnesota/upper-story</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-09-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/632249b1a29fe0360c3b815e/1664288760159-GXT3SHOCV6JUKIGSJIG1/upper+story+creative+brief.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/632249b1a29fe0360c3b815e/1779ae27-7823-438d-9e67-5329dd0941a9/Screen%2BShot%2B2021-12-08%2Bat%2B2.11.02%2BPM.png</image:loc>
      <image:title>University of Minnesota - Upper Story Advertising Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/632249b1a29fe0360c3b815e/e14aba9b-2d7f-44d0-8a8e-c478a1617daf/Screen%2BShot%2B2021-12-08%2Bat%2B2.12.29%2BPM.png</image:loc>
      <image:title>University of Minnesota - Upper Story Advertising Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/632249b1a29fe0360c3b815e/b24bcf86-1f9c-42ea-9580-d7d00e602416/Screen%2BShot%2B2021-12-08%2Bat%2B2.12.43%2BPM.png</image:loc>
      <image:title>University of Minnesota - Upper Story Advertising Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/632249b1a29fe0360c3b815e/3c11c333-86fc-4821-a658-a42212ed9921/Screen%2BShot%2B2021-12-08%2Bat%2B2.10.14%2BPM.png</image:loc>
      <image:title>University of Minnesota - Upper Story Advertising Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/632249b1a29fe0360c3b815e/e40a2772-51d5-4b7e-a459-9a2ebd2e7150/Screen%2BShot%2B2021-12-08%2Bat%2B2.10.43%2BPM.png</image:loc>
      <image:title>University of Minnesota - Upper Story Advertising Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/632249b1a29fe0360c3b815e/87aa06b1-aa06-4c20-8580-ed86cd306b79/Screen%2BShot%2B2021-12-08%2Bat%2B2.11.11%2BPM.png</image:loc>
      <image:title>University of Minnesota - Upper Story Advertising Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/632249b1a29fe0360c3b815e/84300749-2158-4199-85ea-72921f6ed189/Screen%2BShot%2B2021-12-08%2Bat%2B2.12.21%2BPM.png</image:loc>
      <image:title>University of Minnesota - Upper Story Advertising Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/632249b1a29fe0360c3b815e/58c7e667-6c4d-4a1a-9835-60b78286ae89/Screen%2BShot%2B2021-12-08%2Bat%2B2.12.54%2BPM.png</image:loc>
      <image:title>University of Minnesota - Upper Story Advertising Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/632249b1a29fe0360c3b815e/ae60ca82-d8e6-404f-88e9-b5e569695d59/Screen%2BShot%2B2021-12-08%2Bat%2B2.10.29%2BPM.png</image:loc>
      <image:title>University of Minnesota - Upper Story Advertising Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/632249b1a29fe0360c3b815e/00ddce9c-e8fe-4c6d-85bb-a9796f3773f5/Screen%2BShot%2B2021-12-08%2Bat%2B2.11.19%2BPM.png</image:loc>
      <image:title>University of Minnesota - Upper Story Advertising Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/632249b1a29fe0360c3b815e/466d5246-3164-4a5c-96e2-bc28c85050c9/Screen%2BShot%2B2021-12-08%2Bat%2B2.12.12%2BPM.png</image:loc>
      <image:title>University of Minnesota - Upper Story Advertising Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/632249b1a29fe0360c3b815e/75c87c59-250b-4feb-b95e-8e781eacb9a6/Screen%2BShot%2B2021-12-08%2Bat%2B2.13.02%2BPM.png</image:loc>
      <image:title>University of Minnesota - Upper Story Advertising Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/632249b1a29fe0360c3b815e/46af190d-eb51-465b-8852-11d4e14fd2e8/Screen%2BShot%2B2021-12-08%2Bat%2B2.11.59%2BPM.png</image:loc>
      <image:title>University of Minnesota - Upper Story Advertising Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/632249b1a29fe0360c3b815e/d527a19e-575c-453f-ac9b-e53357ea45ab/Screen%2BShot%2B2021-12-08%2Bat%2B2.11.39%2BPM.png</image:loc>
      <image:title>University of Minnesota - Upper Story Advertising Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/632249b1a29fe0360c3b815e/3cf8b196-0f5c-4f73-aee6-5ca05024ce14/Screen%2BShot%2B2021-12-08%2Bat%2B2.11.49%2BPM.png</image:loc>
      <image:title>University of Minnesota - Upper Story Advertising Campaign</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.elizabethroubik.com/university-of-minnesota/dogwood</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-09-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/632249b1a29fe0360c3b815e/1664286761536-KCKE1RVWYYIS5X3OYAVG/dogwood+creative+brief.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/632249b1a29fe0360c3b815e/5717f627-9a8d-4eb4-909c-d847dd41dc77/Screen%2BShot%2B2021-11-17%2Bat%2B10.39.42%2BAM.png</image:loc>
      <image:title>University of Minnesota - Dogwood Advertising Campaign</image:title>
      <image:caption>Dogwood mobile app: The app is not only a way of ordering and collecting points, but also shows the milligrams of caffeine in whatever drink is ordered, followed by a representation of how much energy will be gained from drinking it. There is also an opportunity for dads to post the things they accomplished after drinking the coffee, which is in turn posted to the Facebook group "Dads of Dogwood."</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/632249b1a29fe0360c3b815e/8837907b-5901-4077-b0ae-1bb5900ba657/Screen%2BShot%2B2021-11-17%2Bat%2B10.41.11%2BAM.png</image:loc>
      <image:title>University of Minnesota - Dogwood Advertising Campaign</image:title>
      <image:caption>Facebook group "Dads of Dogwood": This group is a means for helping local dads connect with each other. The connection to the app allows for accessibility, where dads are encouraged to post motivational content about their small daily accomplishments that they achieved from keeping caffeinated.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/632249b1a29fe0360c3b815e/1664287083977-FQ1LB61HKZ57KKACHF7M/this%2Bmug%2B%25281%2529.jpg</image:loc>
      <image:title>University of Minnesota - Dogwood Advertising Campaign</image:title>
      <image:caption>Social ad: This ad capitalizes on what the target audience is striving for. While there is not a lot of background context, there is a big statement that draws people in. The main idea is that Dogwood makes good dads, with this ad claiming that "The Best Dad Ever" is who he is because of Dogwood Coffee.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/632249b1a29fe0360c3b815e/1664287121637-0GA2ZLU8427652S3B2WJ/The%2Bdifference%2Bbetween%2Bbeing%2BFather%2Band%2BDad.jpg</image:loc>
      <image:title>University of Minnesota - Dogwood Advertising Campaign</image:title>
      <image:caption>Print/social media ad: There is flexibility with placement of this advertisement, being adaptable to both print and media forms. With this ad, the goal is to emphasize that Dogwood coffee will make a dad better, and therefore, the kids will enjoy them more.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.elizabethroubik.com/university-of-minnesota/hellofresh</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-09-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/632249b1a29fe0360c3b815e/1664285862334-D4VD2AEH872IWH3EZ73M/hellofresh+creative+brief.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/632249b1a29fe0360c3b815e/1664286307991-G0JJJWO2X728K1F72E34/boring%2Bfood.jpg</image:loc>
      <image:title>University of Minnesota - HelloFresh Advertising Campaign</image:title>
      <image:caption>Out-of-home: This ad is to show that there is an easy solution to fixing the everyday, boring meals. HelloFresh adds vibrancy and fun to mealtime again. This concept could be translated to other platforms (ie: short video, social media, etc.)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/632249b1a29fe0360c3b815e/48702ad3-95f6-4f96-a37b-7b7c0b07c6a1/get+back+into+the+cooking+groove.png</image:loc>
      <image:title>University of Minnesota - HelloFresh Advertising Campaign</image:title>
      <image:caption>Facebook: The goal of this advertisement is to appeal to the idea that HelloFresh can help bring excitement back into the kitchen. It is expected that parents who no longer have to cook for a whole family may lose motivation when it comes to cooking, but HelloFresh can help fix that.</image:caption>
    </image:image>
    <image:image>
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      <image:title>University of Minnesota - HelloFresh Advertising Campaign</image:title>
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